Lets Play Live (Esports)

Kelt Capital put together the transaction for the purchase of Lets Play Live (LPL), from Sky City Entertainment. In doing this, KCL maintained a 25% shareholding, whilst bringing together other equity partners to drive LPL towards its ambition of becoming a fully globalised Esports business.

This was a strategic investment in the face of a rapidly growing global Esports market, whose growth LPL is set to capitalise on.

Billion Dollar Industry

The vigour of Esports growth has attracted brands and companies across every industry. Together, esports and games have surpassed the yearly revenues generated by the film industry and have equalled revenues from traditional sports. 

Attractive target group

Esports enthusiasts typically skew young. More than half are between 21 and 35 years of age. More than two-thirds are full-time employees (vs. 53% of total online population) and 43% have high household incomes. They are an attractive target group for companies, including some of the world’s biggest and best-known brands. Many non-endemic brands are investing in the ever-growing Esports industry.

Professional competitive gaming

Esports is the world of competitive, organised video gaming. The overall game-video-content audience will continue to grow at a rapid pace, increasing from 750 million people in 2018 to more than a billion by 2022.