Sponsorship

Kelt Capital believes a strong and connected community is key to a region’s success and as a consequence has been involved in the design and expansion of a number of leading community initiatives. From the creation of New Zealand’s most affluent horse race to helping the Hawkes Bay Magpies return to the top division, Kelt Capital has always looked to help the community grow.

Moving into 2021, Kelt Capital has a number of further initiatives actively being developed and looks forward to enacting them and continuing to have a positive impact on respective communities. Stay tuned for the upcoming announcements.

Kelt Capital Stakes

Kelt Capital became the sponsor of the Beamish Bloodstock event at the HB Racing Centre. 

The race was a Group III race run in the Autumn and under formal notice from NZ Thoroughbred Racing of relegation to Listed race status. Kelt Capital worked tirelessly with the Industry relocating the race as a WFA event to the Spring as a stepping stone to the Melbourne Spring Racing Carnival. 

The Kelt Capital Stakes began as a Group III WFA $50,000 event and over 19-years was developed into the 2007 group 1 $2.0m Kelt Capital Stakes. It became critically important to the stature of the NZ Racing Industry at twice the stake of any other race.

During the period Kelt Capital created, with HB Racing and the NZ Industry, a three-day Carnival (Kelt Capital Spring Carnival) which ultimately became three days of Group 1 racing and the flagship of NZ Racing throughout Australasia and further afield. Sam Kelt received the New Zealand’s most prestigious racing award for the Kelt Capital Stakes and Spring Carnival Initiative – The Mercedes New Zealand Thoroughbred Racing Award- outstanding contribution to racing.

Image credit: NZ Herald “2007: Hawke’s Bay Racing’s Kelt Capital Stakes was New Zealand’s first $2 million horse race. The winner was Princess Coup”

Kelt Capital Magpies

In 2005 Kelt Capital was approached by the Chairman of Hawke’s Bay Rugby to sponsor the Provincial rugby team, the Hawke’s Bay Magpies. Hawke’s Bay was a second division team and Kelt Capital had no real interest in sponsoring a second division team. 

Change was afoot within NZR and it had been announced by the late Jock Hobbs that the Promotion-Relegation system was to be abolished and that a new Premier division was to be established. He announced that two Unions, and no more, would be elevated to the Premier Division. 

There were four Union contenders, Counties Manakau, Tasman, Hawke’s Bay and Manawatu. It was widely speculated that Counties Manakau (as an Auckland feeder Union) and Tasman (as a Canterbury feeder Union) would almost automatically achieve elevation. 

The challenge was set. Kelt Capital became a $50,000 p.a. sponsor to the Kelt Capital Magpies (as a second division Union) with a joint role to support the bid to Premier Division elevation. 

The NZRFU determined, as a pre-requisite, that each of the Premier Division Unions needed an annual income budget of $2.0m to remain Premier Division, and the same was required as part of any bid for elevation. Kelt Capital accepted the role (pro bono) to develop the $2.0m income driver. 

Kelt Capital successfully achieved this through leading the initiative by voluntarily increasing its annual sponsorship from $50,000 p.a. to $220,000.

The Hawke’s Bay bid was ultimately so successful that Jock Hobbs reversed the decision that only two Unions would be elevated. All four Unions were elevated, Hawke’s Bay under the key driver of the Kelt Capital initiative. 

Image credit: John Cowpland/Sunday Star-Times “Fakaa’nalua Taumalolo and Jason Shoemark of the Hawke’s Bay Magpies celebrate”

Kelt Capital Horse of the Year

Kelt Capital teamed up with Kevin and Warwick Hansen to transform Horse of the Year from a Provincial horse show into an internationally recognised Equestrian Event.

This was achieved, ultimately bringing numerous international riders to Hawke’s Bay for the event by raising significant financial support through Kelt Capital and other sponsorship to develop substantial prize money pool for the many events. In particular was the coveted Horse of the Year title. 

The Regional economic benefit of the Horse of the Year show was $12.0m for the 2005 event alone.

Image credit: Otago Daily Times “Olympics: McVean rocking on in father’s footsteps”

Kelt Capital Hockey Academy

The Kelt Capital Hockey Academy was established in 2004. Before its ultimate merger into Hawke’s Bay Hockey, over 2,500 children experienced a Kelt Capital Academy programme. 

The children ranged from decile 1 through to decile 10 school children. Many ‘at risk children’ were mentored through their difficulties. At the other end of the spectrum, the Academy delivered a number of Men and Women Blacksticks. 

The Academy provided paid coaching employment to 12 Men and Women Blacksticks, imported from South Africa and Belgium New Zealand’s two most qualified coaches to manage and develop the academy business and programmes, both of whom have gone on to hold down major international coaching roles. 

Kelt Capital contributed over $600,000 to this Academy project. Sam Kelt was awarded the prestigious, and very rarely awarded, Pakistan Trophy for Outstanding Contribution to Hockey.